Arzu Turgut Arzu Turgut

Campaign Competition
Upper-intermediate level


In this lesson, students will practice the functional language of suggesting ideas and showing reservations through a task-based speaking activity in the context of deciding a marketing campaign for an energy drink in a meeting. Firstly, students will brainstorm on how an effective advertisement should be and they will come up with the reasons how to have an effective advertisement by discussing in their groups. This is followed by eliciting the functional language. Then the teacher will introduce the situation and get students to work on their categories with their partners. After that, students get their role which they will demonstrate during the meeting and have time to read their roles. After the preparation time, the teacher sets up the room and the actual activity takes places. Students discuss their ideas and decide the marketing campaign together in a meeting.


Abc Campaign Competition

Main Aims

  • To provide fluency speaking practice in a meeting in the context of deciding marketing campaign for a drink.

Subsidiary Aims

  • To provide practice of language used for suggesting ideas and showing reservations in the context of campaign competition


Warmer/Lead-in (3-5 minutes) • To set lesson context and engage students

-To engage students in the topic, video task is set and ask students to find out what the video is about while watching. Get students answers and ask them the post-video questions to get them to predict what the topic will be about. Get students to discuss if the advertisement is effective or not with their partners. Do whole class feedback.

Useful Language (5-7 minutes) • To highlight and clarify useful language for coming productive tasks

-To introduce the functional language, student brainstorms on what can be added to the advertisement or what they would change to make it more successful. Get them to discuss with their partners for one minute. Focus on the functional language while students suggesting ideas and give their opinions. Elicit the language from students' answers and write the language on board. Also provide a written record.

Pre-task (10-15 minutes) • To introduce the topic and set the task by explaining the context.

-Introduce the topic which the students will talk about. Explain the context: students are advertising executives and they are going to plan the launch campaign for a new energy drink and then they will hold a meeting to put together the complete marketing campaign. Before the meeting, students will have their categories and work on it with their partners. Students will discuss and decide on a strategy for their categories. Teacher monitors and encourages them to use the functional language while discussing their ideas. Remind them to make notes about their decisions to help them with the presentation later.

Productive Task (18-20 minutes) • To provide an opportunity to practice target productive skills

-Give instructions: "You will hold a meeting with your colleagues. In this meeting, you will put together your complete marketing campaign for energy drink. Each pair present their ideas/suggestions about their categories. After each pair presentation, everyone will suggest new ideas or comment on the ideas." -Students will display different characters in this meeting -Hand out the role cards and give time to the students to read their characters which they will display during the meeting and each pair rehearses presenting their categories. -Monitor and help them if they have problem with the understanding of their character . -Set up the room and get students to talk in this meeting by using the functional language. -Monitor and take some notes.

Feedback and Error Correction (8-10 minutes) • To provide feedback on students' production and use of language

-Give delayed feedback on the content and what has been produced by the students -write on the board five good sentences used by the students during the task and five incorrect sentences from the task. -Do error correction with the whole class on these sentences -Summarize what has been learnt during the lesson.

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