Listening and speaking advertisement
upper intermediate ( B 2) level
The main aims are listening and speaking,firstly focus students' attention on the photo, and then they will talk about their favorite adverts,They will listen to a recording then they will complete a chart.( after listening to the audio, they will be able to complete the chart, again they will listen to another audio, and after that they will be able to answer 5 questions about what they are advertising. they will be able to discuss about these 5 questions in small groups.
The sub aims are writing and speaking part. put students in small groups of three or four, students are supposed to choose a product , ask students to decide on the selling point of their product students discuss the setting and characters for their advertisement, while they are discussing, I will correct their mistakes, so they will be able to write their dialogues, monitor and help when necessary, In this procedure they will be able to speak and write about adverts.( as sub aims)
Procedure (61-72 minutes)
-T shows a picture to SS , and asks to think about this picture( what's it for?) , and express their ideas - T asks 4 specific questions and writes them on the board about advertisement picture and engage students more - T asks these questions :what's your favorite advertisement at the moment? / what's it for? / Does it have a story?/ Is it funny?/ what makes an advertisement memorable?
- T says let's go to page 67,T asks SS to read about the products on the first column, - T writes advertisement, advert, and ad on the board and elicit and mark the stress on the first two ( advertisement, advert) , makes sure SS know that advertisement is a countable noun and publicity is an uncountable similar in meaning, but more general. -T points out that the first example, has been done for them and plays just this first beginning of an advertisement to demonstrate the activity - Plays the rest of the recording for students to number the products - T asks about what they are going to do? ( ICQ)
- T plays the rest of the recording for SS to number the products - T asks SS to share their answers - T focuses SS's attention on the rest of the chart. - T plays the recording of the full text advertisements so SS can complete the chart - T plays audio again after each sentence pauses, then let SS take notes - T plays audio again let SS check their answers - T let SS check in pair and then go through the answer as a class
- T gives SS time to read the questions - T deals with any vocabulary queries, - T plays the recording of the full advertisements again, pauses where necessary to give students time to write answers. - T allows SS to check answers in pairs - T goes through the answers as a class - T shows the answer key to SS
- T elicits SS's opinion about the advertisement - ( T asks) which ones are the most effective? why?/ what makes an advert memorable? - SS are supposed to share their ideas with class
-T puts SS in small groups of three or four, point out that they need to create an advert which includes a conversation as in the ones they heard - SS may choose a product from the list or invent their own - T monitors this stage carefully to ensure variety within the class and that their own choices are appropriate - t asks SS to decide on the selling point of their product ( as in the last column of the chart in exercise 2) - SS discuss the setting and characters for their advertisement. - T gives SS a plenty of time to write their dialogues. T monitors and helps when necessary - T gets SS to rehearse their advertisement ( including physical movement / action if it's a TV advert) - T asks SS to act their advertisements for the class. SS in the 'audience' should try to understand what the product is and what the selling point is - T elicits these facts from the class after each performance . Notes any points for correction together later and find one thing to praise each group/ pair for.