Ahmed G Hewadi Ahmed G Hewadi

Catch them young.
Intermediate level


Magazine article about the ways companies try to win consumers over while they are still young.


Abc Reading material
Abc Reading material practice questions

Main Aims

  • To provide gist and detailed reading practice using a text about (Catch them young) in the context of advertising

Subsidiary Aims

  • To provide fluency and accuracy speaking practice in a Conversation in the context of advertising


Warmer/Lead-in (1-2 minutes) • To set lesson context and engage students

Welcoming the students, also I'll have a small talk with them, and opening the subject of the lesson to them

Pre-Reading/Listening (3-5 minutes) • To prepare students for the text and make it accessible

To provide and introduce new vocabulary that will be used in the reading material, using eliciting and other ways to let the students produce the new vocabulary Such as: Honest Citizen Educationalist Catch Product Brand loyalty Influenced Advertising Adults Marketing Attention

While-Reading#1 (8-12 minutes) • To provide students with less challenging gist and specific information reading tasks

Students will receive instructions to read an article, where they will take 4 mints maximum, after that they will discusse in groups to try to guess what the article is about. As well as, highlight any words they didn't understand.

While-Reading #2 (14-16 minutes) • To provide students with more challenging detailed, deduction and inference reading tasks

Students will be instructed to read the article again and scan for detailed information. The questions will be as followed: Q1- What is more important the money students spend now or in the future? Q2- How many different ways of catch children's attention are mentioned in the text? Q3- Why is classroom advertising 'here to stay'?

Post-Reading (8-10 minutes) • To provide with an opportunity to respond to the text and expand on what they've learned

Students will be instructed to discuss in groups whether this article is similar or different of how the advertising is in Turkey.

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