Behnam Bigdeli Behnam Bigdeli

Misleading Advertisements
B2 level


In this lesson, students are going to read an article about 4 famous misleading advertisements, then it follows with speaking task where they should talk about their own experiences.


Abc Ho

Main Aims

  • To provide detailed reading practice using a text about Advertisements in the context of Misleading Advertisements

Subsidiary Aims

  • To provide fluency speaking practice in a Advertisements in the context of Misleading Advertisements


Warmer/Lead-in (6-9 minutes) • To set lesson context and engage students

To begin the class, the students will see a title "Truth and Lies" and discuss the questions "Does it matter to them? if yes, in which areas? or what comes to your mind when you see the title?" then, the teacher narrows down the topic to "Advertisement" and students share their ideas in this area. Finally, the teacher shows the quote from Will Rogers US humorist "advertisement is the art of convincing people to spend the money they don't have on something they don't need" and students discuss it.

Pre-Reading/Listening (6-10 minutes) • To prepare students for the text and make it accessible

Students share their ideas about a picture of an advertisement and try to answer the following questions. What is being advertised? What decade do you think it is from? why do you think they used a doctor in the advert? the teacher elicits their answers and writes them on the board to see if they were right. after that, students will discuss the following Titles which refers to each advertisement they are going to read about to help them more with the context Cigarettes are not harmful to your health The thinner the better Vitamins prevent cancer You can lose weight without dieting or doing exercise

While-Reading/Listening #2 (12-15 minutes) • To provide students with more challenging detailed, deduction and inference reading/listening tasks

The students receive an HO about 4 of the most misleading adverts of all time. they will read the article individually and answer the questions it follows. they check their answers in pairs, then with the teacher and they must give reasons to prove their answers.

Post-Reading/Listening (7-11 minutes) • To provide with an opportunity to respond to the text and expand on what they've learned

To practice the new vocabulary and make sure the students have learned them completely, They will receive a crossword puzzle. They do this in pairs, then the whole class checks the answers to see if they are true. Finally, to personalize the lesson they will discuss the questions in the file attached.

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