-Students watch some short video commercials -Teacher elicits some key word such as, memorable, savour and waver if necessary

IN PAIRS -Students discuss any adverts that they like -Teacher ask Ss if they *find them memorable, if yes why? *remember any advertising slogan and brand name of the products -Teacher (or Ss) writes some of the slogans on WB -Teacher introduces the topic of the listening to the students. *An expert talking about the features of a successful advertising slogan. -Students predict what the expert might say (refer to the slogans on WB to prompt them) -Students read the blanked tips

-Play the recording -Ss are given HOs each and complete the tips on it. -Play (part of) the recording if necessary. -Ss check their answers in pairs. -AK projected on the board.

-IN PAIRS, Students match the slogans with the tips. (the first one may be done together.) -Do they need to listen again? -Students mingle to check their answers.

-Teacher gives students cut up collocations from the listening and asks them to put them together.(IN PAIRS) -FB: give students transcript and have them check.

-Students reflect on their own slogans from the start of the lesson and the video clips they watched then rate them in the light of what they have heard. -IN GROUPS: Students try to write one rhyming and one non-rhyming version of slogans for any product considering the tips they learned earlier. -Teacher ask students to share their slogans with the class. -If time allows, invite further comments as to why these are successful.