By the end of the lesson, SS would have practiced their receptive skill of listening both through a video and a recording about advertising
By the end of the lesson SS would have practiced their productive skill of speaking
By the end of the lesson, SS would have learnt and practiced some new vocabulary about advertising
Procedure (25-47 minutes)
After the morning greetings, I will project the first of four visual adverts on the WB, asking the SS to recognize what it is. I will then focus on one of them trying to elicit the words "slogan" and "logo" by indicating these parts of the advert. SS will then work in pairs. I will give them two adverts without a slogan asking them to brainstorm and write one for each image. This activity won't receive any feedback right now, since it will be useful for the end of the lesson.
SS will be given a HO with 4 questions which need to be matched with a pair of new vocabs related to advertising. They will work in pairs as well, just guessing about the related area. Feedback will be realized through a WC discussion.
SS are now divided in 2 groups (if more than 4 people) according to some of the brands previously showed in the adverts (apple/nike) They will receive some flashcards with the vocabs and their definitions. They will match them on the WB. At the end of the practice, I will give them an answers key to check whether they are right or not.
SS will now watch a 30seconds Red Bull commercial answering some questions written on the WB to practice the vocabs just acquired. What's the brand name? Is it a commercial? Which could be the target audience? Do you think the slogan is effective? Do you find it a memorable advert? They will first discuss the answers in pairs, then with the WC.
SS will now listen to a recording dealing with the techniques to make a good advertising slogan. They will first have a look at the HO with 5 tips they have to fill in. The answers will come by a WC feedback projecting the exercise on the board.
SS will receive a second HO with some slogans to be matched with the previous tips. They will work in pairs. Listening to the recording for the second time will work as a feedback.
The pairs are looking to their slogans again and read them loud. Most probably they won't follow any of the tips of the listening! So, they will now re-write them trying to make a rhyme. The pairs will then mingle around the class and present their adverts each other.