Arzu Topal Arzu Topal

TP1 Speaking
Intermediate - B2 level


In this lesson students will produce an advertisement for a fizzy drink. They will read about the guidelines, plan for the advertisement, practice presenting and finally present their adverts to the class.


Abc presentation review notes
Abc Letter
Abc Task list

Main Aims

  • To provide fluency speaking practice in a conversation on planning and producing an advert in the context of advertisement

Subsidiary Aims

  • To provide detailed reading practice using a text about advertising in the context of a new fizzy mineral water called 'Life'


Lead-in (2-3 minutes) • To help introduce the topic of fizzy drinks in advertisement

Show a few photos/images related to fizzy drinks. Ask students which ones they think would make good adverts. Why?

Reading for detail (2-3 minutes) • To inform students of the requirements for the speaking task

Students imagine they work in advertising and they have accepted to prepare a TV advert for a fizzy drink company. Students' will read a sample letter which outlines the task. Ask a student to clarify what they will do. Clarify language with CCQ's Will you create a movie? Will you create an advertisment? Will you produce an alternative drink to cola? Is it aimed at teenagers? What is the advertising slogan?

Controlled practice (10-13 minutes) • To enable students to practice making decisions in the planning stage of developing an advertisement

Inform students they will plan their adverts. Split them into groups of 3. Hand out the task list. Monitor and respond to students in need of help.

Presentation Practice (7-10 minutes) • To help develop students' presentation skills

Ask two students to present two items, one displays a bad presentation while the other a good one. During each presentation the rest of the class should take notes on why that persons presentation wasn't good/good. The class discusses and comes to an agreement on what makes a presentation good/bad. Students practice for their presentation.

Presentation (8-10 minutes) • To help develop students' public speaking skills

Each group will come up and present their advertisement. The other group will observe and list 3 good points and 3 points they could improve in(presentation skills).

Feedback (3-6 minutes) • For students to review and correct any mistakes made in the presentation

Students go back into their groups and review their presentations with the help of the feedback forms filled in by the other group. Students' make any adjustments to the presentations, take notes if required.

Presentation (3-5 minutes) • For students to practice their presentation skills again

(Only if time permits) Students present their work one more time taking into consideration the feedback from their peers

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